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Users will soon have a new feature that allows them to reduce the amount of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts more than 1 bn content made with AI.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a widespread release. This shift aligns with a surge in AI content, fueled by emerging AI video creators.

AI Proliferation Online

Studies have shown that approximately a tenth of the fastest-growing channels on a popular video site primarily display AI-generated videos. A considerable share of this output is considered mass-produced AI material, a label for inferior, mass-produced content that is typically illogical or bizarre.

“We know from our community that numerous viewers like content created using AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” commented a company executive.

Volume and Proportions

The platform shared that there are presently 1.3 billion videos on its service identified as made with AI. Overall, over 100 million videos are uploaded to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.

Customizing Your Feed

Members will be able to limit or boost the volume of AI content they view by opening the content preference option in the app and picking “AI-generated content”. Additional categories that can already be controlled under the tool encompass current affairs, style, aesthetics, and dance.

Content Labeling and Policies

The platform’s guidelines oblige content makers to identify convincing AI-made content, and it forbids dangerous deepfakes of public figures or emergencies. Any realistic AI video that is without a tag can be taken down under its user guidelines.

Additionally, the service will from now on apply an AI-generated watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The company is additionally launching a $2 million awareness program for professionals and groups to develop learning resources about ethical AI use. This initiative will assist educational bodies specializing in training coding and technology.

Platform Protection

TikTok has supported its safety measures, amid controversy over proposals to cut jobs for a large number of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its user protection division in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.

A senior executive stated that people-led review would remain essential, but automated tools can shield workers by removing the most distressing content prior to it gets reviewed by staff. The platform reported a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to intervention by its automated systems.

“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”